Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good

The book "Can Marketing Save the Planet?" explores environmental and sustainability challenges facing businesses and consumers and provides practical solutions from the world of marketing. It emphasizes the responsibility of companies and marketers to adapt their skills and influence to drive positive impact, showcasing that marketing can be a force for good.

Format: Hardback
Length: 288 pages
Publication date: 04 January 2024
Publisher: Bloomsbury Publishing PLC

In the ever-evolving landscape of business and consumer interactions, environmental and sustainability challenges have emerged as pressing concerns that demand attention from the highest echelons of decision-making. As marketers, we bear a unique responsibility to understand the evolving dynamics and adapt our skills, creativity, and influence accordingly to drive positive change.

The authors of "Sustainable Marketing," recognized with a Highly Commended award at the Business Book Awards 2022, have authored "Can Marketing Save the Planet?" as a comprehensive guidebook for this transformative journey. This insightful book delves into some of the most prominent environmental and sustainability issues, providing valuable insights and practical solutions that every marketer must grasp.

At the heart of this book lies a clear understanding of the primary priorities that companies must address to contribute to a sustainable future. It offers a comprehensive 101-topic directory, showcasing a wide range of practical and realistic ways in which marketers can drive positive impact. This demonstrates that, even in the age of consumerism, marketing possesses the potential to be a powerful force for good.

By embracing sustainable practices and leveraging the power of marketing, businesses can align their operations with environmental and social responsibility, fostering a culture of sustainability that resonates with consumers. From reducing carbon footprints.emissions to promoting ethical supply chains, implementing sustainable marketing strategies allows companies to differentiate themselves from their competitors and build a loyal customer base that values their commitment to making a positive difference.

Furthermore, consumers are increasingly demanding environmentally and socially responsible products and services. Marketers have the opportunity to influence consumer behavior by communicating the benefits of sustainable practices and offering products that align with their values. By adopting sustainable marketing practices, businesses can tap into this growing market segment and drive sales while contributing to the overall sustainability agenda.

In conclusion, "Can Marketing Save the Planet?" serves as a vital resource for marketers seeking to navigate the complex landscape of environmental and sustainability challenges. By embracing a holistic approach and leveraging the power of marketing, we can drive positive change and create a more sustainable future for all. As marketers, let us seize this opportunity to be agents of transformation and lead the way to a brighter, more sustainable world.

Weight: 486g
Dimension: 161 x 242 x 32 (mm)
ISBN-13: 9781399411257