Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want

Customers are fickle, but without them, there is no business. This book teaches small businesses how to discover what their customers want through smart surveys, asking quality questions, desk research, and social listening. Katie Tucker, an inspirational product leader, founded Product Jungle in 2020 to help businesses understand customers better.

Format: Hardback
Length: 256 pages
Publication date: 17 October 2023
Publisher: Practical Inspiration Publishing

Why are customers so incredibly fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them, there is no business.

Finding out what your customers want doesn't have to be a guessing game. Do Penguins Eat Peaches? demystifies big-business market research tools, tips, and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.

From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.

Katie Tucker is an inspirational product leader with over twelve years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker, and the pen behind the popular newsletter Jungle Juice.

Weight: 450g
Dimension: 216 x 140 x 14 (mm)
ISBN-13: 9781788605618