Invention in PR

"The Future of PR" is a groundbreaking book that revolutionizes the perception and practice of PR by teaching professionals and students to invent new products and services and cultivate a generation of rule breakers who create new communication vehicles and construct campaigns across industries.

Format: Paperback / softback
Length: 122 pages
Publication date: 21 June 2022
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

"Inventing New Products and Services: A Guide for PR Professionals and Students" is a groundbreaking book that empowers PR professionals and students to break free from the constraints of the status quo and embark on a journey of innovation. It reshapes the perceptions and practices of PR, shifting it from its traditional role as an organization's mouthpiece to its potential as a creative engine. By cultivating a generation of rule breakers, this book equips individuals with the skills and mindset to create new communication vehicles and construct campaigns that transcend industries. Authored by an award-winning PR professional, the material in this book has been presented at three international conferences, attracting a global audience.

This transformative guide offers a comprehensive roadmap for PR professionals and students to embrace creativity, challenge conventions, and drive meaningful change in their organizations. It encourages readers to think outside the box, explore new opportunities, and develop innovative solutions that resonate with today's rapidly evolving consumer landscape. Through real-world examples and practical exercises, the book provides a hands-on approach to inventing new products and services, enabling PR professionals to stay ahead of the curve and make a significant impact on their industry.

Whether you are a seasoned PR professional seeking to expand your skillset or a student embarking on a career in public relations, "Inventing New Products and Services" is an essential resource that will empower you to think beyond the ordinary and achieve extraordinary results. By embracing innovation, you can shape the future of PR and create a lasting legacy of creativity and impact.

Weight: 280g
Dimension: 198 x 129 (mm)
ISBN-13: 9781032107493