New Arrivals/Restock

P.H.F. (formerly Perfect Hair Forever) is the home recording project of

Auckland, New Zealand native, Joe Locke. After forming the project in 2012,

Locke has had a prolific musical output and creative presence online. Inspired

by the freedom to experiment exercised by bands like Deerhoof and Xiu Xiu, and

the resourcefulness of '80s era hardcore, P.H.F. has created a sound that is both

imaginative and utilitarian. Praised at home in NZ and here in the US for his

explosively unpredictable live shows and eclectic releases, P.H.F. are a force to be

reckoned with. This fall P.H.F. will release New Metal, Locke's tenth full length

with the project, which has completely overhauled P.H.F's sound yet again for

the new decade. For New Metal, typical album conventions are thrown out the

window in favor of a spontaneous mixtape atmosphere, as Locke offers some of

his most raw and honest songwriting.