Vintage "Wheaties" License Plate Collectibles
4.8 (16 items)
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Product details
| Management number | 16779552 | Release Date | 2025/10/05 | List Price | $96.00 | Model Number | 16779552 | ||
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In 1953 General Mills produced four different series of miniature license plates that came as premiums in boxes of Wheaties Cereal. The Washington DC plate was a bonus plate that could only be gotten in the cereal boxes. This license plate collection was one of the first, and most successful, premiums used to boost cereal sales and these license plates reportedly led to a nationwide 50% increase in Wheaties sales.
The 48 plate Continental United States set (without Alaska & Hawaii which were not yet states & Washington D.C.). These were divided into 12 plate sets of the Eastern U.S., Southern U.S., Midwest U.S. & Western U.S.
This set has the additional Alaska, Hawaii and DC plates. These are ready to ship within the US.
| Category | Toys & Collectibles > Collectibles & Hobbies > Souvenirs & Memorabilia |
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| Size | N/A |
| Brand | General Mills |
| Condition | Good |
Other Period Essentials
Souvenirs & Memorabilia
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